![]() ![]() A living mission statement can guide your company culture and streamline decision making…Keep in mind it is not a description of what you do – it’s the guiding force behind it.”Ĭreating and adding a strong mission statement to your kit provides more depth about who you are as a business. You should be living and breathing your mission statement. MissionĪccording to the founder of Short Street Cakes, Jodi Rhoden, “your mission statement should motivate you and your staff. Creating an emotional connection leaves a lasting impression and ultimately makes your business more memorable over others. This helps draw in more bloggers, journalists, and reporters to cover your story because they have a more emotional and personal connection with your brand. Putting the following three things together allows you to create a deeper view of the vision of your company. When putting together your digital media kit, the following questions should be addressed:Įach of these questions have separate components that should be included to effectively present your kit, and are included in more detail below. Create enough interest to encourage the reader to contact you for more info.There are three things an effective digital media kit should do: However, when this is not an option they can be made easily accessible using Dropbox or Google Drive. Although it is not required that media kits be hosted on a website with their own page, it is ideal. ![]() Now, with almost everything accessible online, they are commonly found on a company’s website. At its core, a digital media kit should be accessible and layed out so that it is easy to find and understand the information included.īefore the advent of the digital age, media kits were normally printed and mailed. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. But what exactly is a digital media kit?Ī digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. Because of this it is important for you to create a digital media kit for your company or product. Source: 2009 Texterity Inc.First impressions are everything, especially in a professional environment. Digital readers take action: Over 91% of all digital-edition readers take one or more actions when reading advertisements or articles (including visiting the company's website).Digital readers are engaged: 92% of digital-edition subscribers read their issue within a week, and over 52% read it immediately or the same day.High Overall Satisfaction: 90% of digital readers are "very satisfied" or "satisfied" with their digital version.The digital FABRICATOR engages your customers like never before: ![]() Each issue is automatically archived so a few clicks enable readers to find exactly what they are looking for. You can rest assured that your branded sales message is reaching qualified target prospects and customers and not just a list of anonymous email addresses. Our 7,000+ digital subscribers are qualified just like our print version, and they select to receive their digital version on an opt-in basis. Since 2006, the Digital FABRICATOR ® has been delivering the same topnotch editorial content found in the print version of The FABRICATOR, including columns from industry experts like Gerald Davis and Stephen Barlas. We didn't invent the digital issue … we were just first to bring it to our market.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |